STREAMERS CONTINUE TO RISE IN 2019 ‘MUST KEEP TV’ RANKINGS
While ABC managed to retain the top ‘must keep TV’ channel title in America, beating Netflix by a hair in 2019, the big three streamers all improved their rankings and placed in the top 10, according to the results of … Continue reading
INCREASING HOUSING COSTS TO IMPACT TELECOM SPENDING AMONG NEWCOMERS
Over nine-in-ten newcomers to Canada have a smartphone, and newcomers are power users of their devices, far more likely to use their mobile phones for messaging, calling, online banking and video streaming compared to the general Canadian population according to … Continue reading
RISE OF THE STREAMERS: NETFLIX, HULU, PRIME VIDEO NOW TOP 10 AMONG MILLENNIALS
Top 10 lists are always fun, and this one based on SRG’s 11th annual Must Keep TV brand study in the U.S. market earlier this year is no exception. It’s striking that for the first time in over a decade, … Continue reading
RBC GRABS GOLD AS TOP OLYMPIC ADVERTISER
The Pyeongchang Winter Olympics captured Canadians’ imaginations this winter generating strong audiences for sponsors and advertisers on TV, digital and social channels according to Solutions Research Group’s Sports Marketing Report – Pyeongchang 2018 Edition, based on 1,000 interviews conducted nationally. … Continue reading
LANDMARK SRG STUDY PROFILES IMPACT OF NEWCOMERS
Newcomers to Canada are becoming a stronger economic force based on their numbers and habits impacting a wide range of industries from groceries, banking and real estate to media and sports, according to our new Newcomers to Canada report. Earlier this … Continue reading
NETFLIX SHOOTS TO TOP FOUR AMONG ‘MUST-KEEP’ VIEWING OPTIONS
Scandal’s Olivia Pope had better watch her back, because House of Cards’ Frank Underwood is coming for her. Must-see TV is giving way to “much-stream TV,” with Americans increasingly likely to name streaming services such as Netflix, Hulu and Amazon … Continue reading
MILLENNIALS DRIVING eSPORTS POPULARITY
Traditionally characterized by their Xs and Os, sports are increasingly being joined by the Xs and Ys of keyboards and game controllers. Whether you think of eSports as a real sport or not, eSports are a firmly entrenched aspect of … Continue reading
AMAZON DOMINATES CANADIAN E-COMMERCE: CAN ANYONE CATCH UP?
When it comes to online retail in Canada, most of the dollars flow through the mighty Amazon. Sixty per cent have purchased something from Amazon in the past six months according to our research. That’s more than twice number who … Continue reading