RBC GRABS GOLD AS TOP OLYMPIC ADVERTISER

The Pyeongchang Winter Olympics captured Canadians’ imaginations this winter generating strong audiences for sponsors and advertisers on TV, digital and social channels according to Solutions Research Group’s Sports Marketing Report – Pyeongchang 2018 Edition, based on 1,000 interviews conducted nationally. … Continue reading




MILLENNIALS DRIVING eSPORTS POPULARITY

Traditionally characterized by their Xs and Os, sports are increasingly being joined by the Xs and Ys of keyboards and game controllers. Whether you think of eSports as a real sport or not, eSports are a firmly entrenched aspect of … Continue reading