Syndicated Reports

Our syndicated publications are available for purchase on an  ‘off-the-shelf’ basis – contact robin@srgnet.com for information on these and other available reports.

newcomers2022-sm

Based on interviews with 970 newcomers to Canada, and a control ‘general population’ sample of 531 consumers, the 2022 research completed in late spring early summer is the most recent and complete insight source to what newcomers to Canada are thinking, doing and buying. It covers the largest newcomer groups including those from South Asia, China, The Philippines and Central/Latin America, among others. The research provides a wide-ranging overview of consumer habits and preferences on banking, car/home insurance, credit, grocery shopping, loyalty cards, wireless, sports, as well as detailed media use. Contact robin@srgnet.com for more information.

lrg_mktv2022

Based on interviews with 1,400 US consumers in late April 2022, this year’s edition marks the 15th annual edition of the study. Once again, we provide brand strength rankings for 83 of America’s top network, cable and streaming brands.The study finds out which brands are “must keep” for America’s 120 million+ TV households and how those rankings have trended for the past 15 years. Subscribers to the study include most of the major ownership groups. Report highlights appeared in Hollywood Reporter, Media Life and Multichannel News. For more information and to buy your copy, contact robin@srgnet.com

 

newcomers-2021-linkedin

Following on the success of 2019 and 2017 research, Newcomers to Canada 2021 updates important aspects of the newcomer experience. The research is based on detailed interviews with total of 850 newcomers who arrived on or after 2015 plus a control group of 600 ‘general population’ interviews. The research provides a wide-ranging overview of consumer habits and preferences on banking, credit, grocery shopping, loyalty cards, wireless, sports, as well as detailed media use. Contact robin@srgnet.com for more information.

newcomers_linkedin_2

cy_sports_small

Based on 2,371 detailed interviews with families of kids/youth in the 3-17 age group, this report provides a comprehensive overview of sports participation among Canadian youth. It includes deep dives into organized sports as well as those they participate in casually. It also captures information on: access to sports facilities, image attributes for 44 sports and physical activities, top-of-mind youth sports sponsors; and how to reach families with marketing messages. The study includes an oversample of new Canadian families to accurately capture emerging trends.

DIGITAL LIFE CANADA

Every quarter we conduct detailed interviews with 1,000 Canadian consumers and report on the key metrics and trends related to mobile and home entertainment, including TV, video and gaming, online video and social media. On an annual basis we also produce an analysis of key market metrics comparing Canada and the U.S. for client reference. Available on a subscription basis, the study tracks back to 2006. Specialized reports as of 2020 include Mobile & Wireless, Connected Home, Streaming & OTT in Canada, Internet and eCommerce trends.

DIVERSITY IN CANADA

SRG has been at the forefront of understanding changing population dynamics. The baseline Diversity study was based on 3,000 interviews conducted in 9 languages including Mandarin, Cantonese and Punjabi in the largest population centres of Toronto, Montreal and Vancouver. Since then we have done 2 additional waves of research. Information on new and second generation Canadians, as well as visible minorities is provided in these reports. Topics include media use, social attitudes, as well as advertising and data on selected consumer categories.