Kaan Yigit, Research Director & President
Kaan Yigit is an entrepreneur who brings his passion for understanding consumer attitudes and choices to his work for leading companies. Kaan founded SRG 25 years ago, which is when he started to track consumer trends with ongoing syndicated research products such as Digital Life Canada. Along the way were several research firsts, including Diversity in Canada, a national large-sample study of Canada’s diverse populations, and SRG’s annual Must Keep TV study in the U.S. market, now going into its 15th year.
Prior to founding Solutions Research Group, Kaan started his career as a research consultant at Decima Research (now Nielsen). Kaan received his MBA from the Schulich School of Business at York University in Toronto and holds the Certified Marketing Research Professional (CMRP) designation. He is a past board member with the CAMH Foundation, supporting Canada’s largest mental health and addiction teaching hospital.
Donna Hall, Senior Director & Qualitative Lead
An experienced senior-level marketing professional with a decade of experience prior to joining SRG, Donna held various senior marketing positions including Marketing Director for U.S. web brand WeddingChannel.com, Rogers-owned Flare Magazine, as well as previous experience in database and direct marketing with Bank of Montreal.
Donna bridges the gap between marketing requirements and consumer insight and research. In addition to consulting assignments, she manages custom research programs as well as being the lead for SRG’s Qualitative Practice, having worked with some of Canada’s largest companies. Donna is bilingual in English and French and has an MBA from the University of Toronto.