PRIME VIDEO SURGES AS MEMBERSHIPS INCREASE

Nearly half of Canadian online households (47%) now have at least one person with an Amazon.ca Prime membership which entitles them to free delivery on millions of items for $79 annually. This, along with a steady supply of exclusive originals and the coronavirus lockdown meant strong growth for Prime Video viewership: 32% of online households now stream Prime Video at least monthly, more than double the level from just a year ago in May 2019.

 

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