With an all-time record of 3.7 million newcomers expected to arrive in Canada in the 2016-2025 period*, the growth of the Canadian market is increasingly driven by the arrival of newcomer families forming households, buying products and establishing new brand … Continue reading
Category Archives: Uncategorized
INTERNATIONAL STUDENTS IN CANADA PROFILED IN UNIQUE STUDY
International Students are an important growth segment in Canada – at the end of 2021, there were over 620,000 students with valid study permits studying at Canadian Universities and Colleges. International Students Report 2022 is an innovative new syndicated research study … Continue reading
NETFLIX TOPS U.S. ‘MUST KEEP TV’ CHART DESPITE Q1 SUBSCRIBER DROP
Netflix once again tops SRG’s ‘Must Keep TV’ list in 2022 for the fourth year in a row, solidifying its presence as the leading ‘Must Keep TV’ brand in the U.S., despite reporting its first-ever loss of subscribers in its … Continue reading
NEWCOMERS TO CANADA CHOOSE COSTCO AS THE #1 DESTINATION FOR GROCERIES
Grocery shopping is on everyone’s mind as we head into the Canadian Thanksgiving holiday. For Newcomers to our country, Costco is the leading destination for groceries. Costco is the primary grocery relationship for 25% of Newcomer households, it’s even more … Continue reading
STREAMING BRANDS CAPTURE HALF OF THE TOP 10 SPOTS IN THE 14th ANNUAL ‘MUST KEEP TV’ REPORT
After a steady four-year climb to the #1 position, Netflix once again tops the list in 2021, solidifying its presence as the leading ‘Must Keep’ TV brand in the U.S., according to the 14th annual ‘Must Keep TV’ Report from … Continue reading
RAPTORS TOP FRANCHISE, NBA MOST FOLLOWED AMONG NEWCOMERS
May 18, 2021 (TORONTO) – As the NHL and NBA playoffs start this spring, research shows that new Canadians will be watching. Fifty-six per cent of newcomers (56%) follow the NBA on TV or via online or social media feeds … Continue reading
PRIME MEMBERSHIPS JUMP; LOBLAW EARLY LEADER IN E-GROCERY
E-commerce was already growing in Canada before the COVID-19 crisis, but circumstances created by the pandemic have quickened the pace significantly. A new Solutions Research Group (SRG) report, based on national interviews with 1,350 Canadians in both official languages in … Continue reading
ENTERTAINMENT SPENDING UNDER SCRUTINY IN CANADIAN HOUSEHOLDS
The impact of coronavirus on household finances, including the increasing cost of groceries and food are causing many Canadians to scrutinize their entertainment expenditures, according to our recent research. Households consisting of young couples or singles have traditionally been considered … Continue reading
PRIME VIDEO SURGES AS MEMBERSHIPS INCREASE
Nearly half of Canadian online households (47%) now have at least one person with an Amazon.ca Prime membership which entitles them to free delivery on millions of items for $79 annually. This, along with a steady supply of exclusive originals … Continue reading
LIVE STREAMS CAN HELP EASE A MUSIC BUSINESS CRISIS
Live music performances and artist tours came to a halt in March due to government-imposed restrictions to try and curb the spread of COVID-19. No shows of any major scale — especially indoors — are expected until 2021, at best. … Continue reading