RIO STREAMING A LIFELINE FOR CORD-CUTTERS

The Rio Olympics captured Canadians’ imaginations this summer generating very strong audiences for sponsors and advertisers on TV, digital and social channels according to SRG’s Sports Marketing Report – Rio Olympics Edition being released today, based on 1,000 interviews conducted … Continue reading


HBO, CNN POST GAINS; BIG FOUR STILL ON TOP

When it comes to TV channels American consumers say they absolutely must have, ABC, CBS, NBC and FOX are still the four ‘must keep’ TV brands, according to the 9th edition of our annual syndicated television tracking survey, Must Keep … Continue reading







Are Fewer Canadians Watching NHL Hockey on TV?

According to a Globe and Mail article published this weekend, “the ratings for NHL games in the first year of the broadcast contract for Rogers continue to slide,” based on information from Numeris, the company that provides all broadcast ratings … Continue reading


Millennial Parents Love Netflix

60% of millennial households with kids have Netflix, and nearly half (49%) of single millennials subscribe to the VOD service. The least likely to watch are empty-nester singles, at only 13%. Undertaken throughout this past November and December and based … Continue reading