MILLENNIALS DRIVING eSPORTS POPULARITY

Traditionally characterized by their Xs and Os, sports are increasingly being joined by the Xs and Ys of keyboards and game controllers. Whether you think of eSports as a real sport or not, eSports are a firmly entrenched aspect of … Continue reading



STREAMING SUBSCRIPTIONS DOUBLE IN ONE YEAR

Recording Industry Association of America recently published its report on the U.S. music market. The key statistic that stood out was the number of paid music subscriptions in that market which RIAA says came in at 22M by the end of 2016. … Continue reading



RIO STREAMING A LIFELINE FOR CORD-CUTTERS

The Rio Olympics captured Canadians’ imaginations this summer generating very strong audiences for sponsors and advertisers on TV, digital and social channels according to SRG’s Sports Marketing Report – Rio Olympics Edition being released today, based on 1,000 interviews conducted … Continue reading


HBO, CNN POST GAINS; BIG FOUR STILL ON TOP

When it comes to TV channels American consumers say they absolutely must have, ABC, CBS, NBC and FOX are still the four ‘must keep’ TV brands, according to the 9th edition of our annual syndicated television tracking survey, Must Keep … Continue reading