RBC GRABS GOLD AS TOP OLYMPIC ADVERTISER

The Pyeongchang Winter Olympics captured Canadians’ imaginations this winter generating strong audiences for sponsors and advertisers on TV, digital and social channels according to Solutions Research Group’s Sports Marketing Report – Pyeongchang 2018 Edition, based on 1,000 interviews conducted nationally. … Continue reading




MILLENNIALS DRIVING eSPORTS POPULARITY

Traditionally characterized by their Xs and Os, sports are increasingly being joined by the Xs and Ys of keyboards and game controllers. Whether you think of eSports as a real sport or not, eSports are a firmly entrenched aspect of … Continue reading



STREAMING SUBSCRIPTIONS DOUBLE IN ONE YEAR

Recording Industry Association of America recently published its report on the U.S. music market. The key statistic that stood out was the number of paid music subscriptions in that market which RIAA says came in at 22M by the end of 2016. … Continue reading