Top 10 lists are always fun, and this one based on SRG’s 11th annual Must Keep TV brand study in the U.S. market earlier this year is no exception. It’s striking that for the first time in over a decade, … Continue reading
Yearly Archives: 2018
RBC GRABS GOLD AS TOP OLYMPIC ADVERTISER
The Pyeongchang Winter Olympics captured Canadians’ imaginations this winter generating strong audiences for sponsors and advertisers on TV, digital and social channels according to Solutions Research Group’s Sports Marketing Report – Pyeongchang 2018 Edition, based on 1,000 interviews conducted nationally. … Continue reading