Search Results for: must keep

Connected and Watching

We are pleased to be rolling out our findings from our Women & Digital Life research study. The first edition of the study last year received very positive feedback and we decided to launch a follow-up. We designed it to be a … Continue reading →


The Battlestar Galactica Factor

In November 2008 during the sweep period, we asked 1,200 viewers to tell us their “must keep TV” brands if they could keep only a limited number of channels to watch in their households. The results are becoming more interesting … Continue reading →