Just over 5 million (5.1M) Canadians participated in fantasy sports online or via a mobile device at some point in the past (about 20% of the online population), according to SRG’s most recent Sports Canada Quarterly report which tracks sports … Continue reading
Yearly Archives: 2015
RECORD AUDIENCES MEAN BIG RETURNS FOR ADVERTISERS FOR PAN AM GAMES, FIFA WOMEN’S WORLD CUP
Major sporting events captured Canadians’ imaginations early this summer generating very strong audiences for sponsors and advertisers, according to SRG’s new Sports Canada Quarterly report. Toronto Pan Am Games and FIFA Women’s World Cup in particular generated record impressions for their … Continue reading
BIG FOUR NETS ARE STILL THE TOPS, BUT CHANGE IS AFOOT AS CABLE’S ORIGINAL CONTENT KINGS RISE UP THE RANKS
When it comes to TV channels American consumers say they absolutely must have, ABC, CBS, NBC and FOX (in that order) are still the four heavyweights as ‘must keep’ TV brands, according to the 8th edition of the annual syndicated … Continue reading
Coming Soon: 2015 ‘Must Keep TV’ Results
Now going into its 8th year, ‘Must Keep TV’ is based on a national survey of U.S. consumers annually. The respondents are shown a list of 74 selected network/cable brands and are asked to identify which ones would be on their … Continue reading
Are Fewer Canadians Watching NHL Hockey on TV?
According to a Globe and Mail article published this weekend, “the ratings for NHL games in the first year of the broadcast contract for Rogers continue to slide,” based on information from Numeris, the company that provides all broadcast ratings … Continue reading
Millennial Parents Love Netflix
60% of millennial households with kids have Netflix, and nearly half (49%) of single millennials subscribe to the VOD service. The least likely to watch are empty-nester singles, at only 13%. Undertaken throughout this past November and December and based … Continue reading