84% of Parents Recall Brands Sponsoring Youth Sports

Tim Hortons and retailer Canadian Tire do an exceptional job associating themselves with youth sports in Canada based on unaided recall scores, according to Solutions Research Group’s Canadian Youth Sports Report, the most comprehensive, independent study ever undertaken on kids … Continue reading

Who follows NHL in Canada?

The news that George Stroumboulopoulos will join the Hockey Night in Canada team next season made the analysts at SRG think about the characteristics of the NHL audience in Canada. Who follows the NHL – the league and its stars and who … Continue reading

Customers Say Netflix Offers Great Value

SRG’s most recent quarterly research found that online video continues to invade screens of various sizes with YouTube and Netflix as the prime sources of growth. Overall, 81% of online Canadians are watching short videos online or on mobile in … Continue reading