2014 is a milestone year for Canadian basketball: Raptors started their 20th season and basketball icon Steve Nash’s career might be ending due to a back injury. And there are a record number of Canadians in the NBA this year … Continue reading
Yearly Archives: 2014
Shoppers Will Buy More of their Gifts Online for the Holidays
Online shopping will take business away from brick-and-mortar retail this holiday season according to SRG’s second annual look at Canadian e-commerce, based on interviews with 1,000 online Canadian consumers. Two-in-three (65%) online Canadian adults had purchased something online or via mobile … Continue reading
Big Four Networks are ‘Must Keep’ Channels for 78%
Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to the latest edition of our … Continue reading
84% of Parents Recall Brands Sponsoring Youth Sports
Tim Hortons and retailer Canadian Tire do an exceptional job associating themselves with youth sports in Canada based on unaided recall scores, according to Solutions Research Group’s Canadian Youth Sports Report, the most comprehensive, independent study ever undertaken on kids … Continue reading
Massive Competition in Pursuit of the $5.7 Billion Canadian Youth Sports Market
84% of Canadian youth in the 3-17 age range participate in sports of some kind and 60% do it on an organized basis according to the Canadian Youth Sports Report being released today. The levels of competition on the fields, … Continue reading
Who follows NHL in Canada?
The news that George Stroumboulopoulos will join the Hockey Night in Canada team next season made the analysts at SRG think about the characteristics of the NHL audience in Canada. Who follows the NHL – the league and its stars and who … Continue reading
Customers Say Netflix Offers Great Value
SRG’s most recent quarterly research found that online video continues to invade screens of various sizes with YouTube and Netflix as the prime sources of growth. Overall, 81% of online Canadians are watching short videos online or on mobile in … Continue reading