Yearly Archives: 2012
More than a Quarter of Online Canadians are ‘Social TV’ Viewers
Canadians who have taken to social media to actively talk about TV they’re watching – as they’re watching it – have become a widespread phenomenon. Described as “social TV viewers,” they represented 27% of online Canadians in the second quarter … Continue reading
Tablet Penetration Grows, Set to Take Off
The share of Canadian online homes with a tablet continues to grow – and with the anticipated arrival of iPad Mini in time for the holiday shopping season, that figure could really take off in the next few months. In … Continue reading
Mobile Wallet Awareness on the Rise
Awareness of being able to use smartphones to pay for products and services at point of purchase has reached critical mass among a key demo: users of mobile banking apps, which represent 36% of all Canadians smartphone users, accounting for … Continue reading
Internet Speeds, Caps Not Well Understood
Canadians do more things on the Internet more often, from playing games and streaming movies to making social media updates and downloading music. Yet even as digital devices like tablets have made Internet access more portable, increased use hasn’t had … Continue reading
Smaller, Cheaper Tablets Take Bite Out of Apple’s Market Share
Apple’s share of the tablet market in Canada dropped for the third consecutive quarter, as consumers turned to smaller, more affordable options in the marketplace including brands like Playbook, Asus and Acer. According to SRG’s quarterly Digital Life Canada study, … Continue reading
AMC and PBS Top Movers in 2012 Brand Survey
The big four networks plus ESPN, Discovery, History, USA, Food Network and TNT are the top ten TV brands American consumers can’t do without, according to the latest edition of the “Must Keep TV” report from Solutions Research Group (SRG). … Continue reading
Digital Life 2012
As CES 2012 starts for another year, CBC News asked SRG to provide a summary of Canadian market trends from our Digital Life Canada Quarterly studies. The result is a comprehensive feature by Peter Nowak looking at smartphones, tablets, TVs and what … Continue reading