Beyond the Pink iPod

There is no question that broadband, mobile and social media are playing ever-growing roles in women’s lives in both Canada and the U.S.  However, our 2-year research study on Women & Digital Life, first conducted in the U.S. and later … Continue reading

‘TV Everywhere’ is Popular with Consumers

Multichannel News has a pretty complete summary of our findings here. One interesting observation they had is that only 3 of the top 10 TV brands consumers want are currently participating in the trial (CBS, HBO, History). Contact if you need more … Continue reading

Hispanic Women Among Top DVD Buyers

While fewer women overall are buying or renting DVDs, not all segments are abandoning the format says our recent research – moms with kids under 12, Hispanic and African American women in particular continue to be engaged with the DVD … Continue reading

Mobile Future Taking Shape

With laptops breaking the 50% mark among online Canadians and smartphones passing the 20% mark among wireless subscribers, the mobile future is beginning to take shape, according to SRG’s Q1 2009 edition of Digital Life Canada (formerly Fast Forward Quarterly). … Continue reading

Mom is a Guitar Hero

OVER HALF OF American women say they are game-players, in one form or another. And their favorite console game is Guitar Hero. While their participation in console gaming (Wii, PS2, XBox and handhelds) remained steady at just over one-third (35%), … Continue reading

Top Tech Brands for Women

Apple takes the top spot among technology brands among American women, followed by Sony, Microsoft, Dell and HP.  As part of our Women & Digital Life study we asked: “which technology brand or company do you admire the most?” on … Continue reading

Connected and Watching

We are pleased to be rolling out our findings from our Women & Digital Life research study. The first edition of the study last year received very positive feedback and we decided to launch a follow-up. We designed it to be a … Continue reading