Launched in 2005, Digital Life America is now quarterly starting with the Q4 2007 research. Each quarter we provide a topical special report based on 1,200+ detailed interviews.
Digital Life America studies cover the following core areas:
On-Demand & Linear TV
Broadband Entertainment
Mobile Entertainment & Wireless
Social Media
Movies, DVDs, Music, Sports
Our sampling ensures that we capture all key age and lifestage segments. In addition, African-American and English-speaking Hispanic populations are appropriately represented to provide a truly accurate picture of the changing American consumer.
STATE OF THE DIGITAL CONSUMER 2008 
(Release Date: October 2008) This is a comprehensive study covering all key elements of the technology and media space including mobile and digital product trendlines, video and PC games, social media and web video and TV trends, as well as top top-of-mind digital brands. The analysis is based on detailed interviews conducted with 1,200 online American consumers in Q2 2008. The report also contains trending information from 2006 and 2007 for context.
MULTIPLATFORM VIDEO 2008
(Release Date: June 2008) This study has a one-of-a-kind special feature on multiplatform video-based entertainment that looks at when, where and how much time people spend with the following categories: (1) traditional TV (2) PC video, (3) mobile video (e.g., video iPod or similar), (4) video on mobile phones, (5) game consoles and handhelds and (6) DVDs. Analysis by dayparts (morning, afternoon, evening) and weekdays vs. weekends and by demographics produces unique insights. The analysis is based on diary-style day-after questionnaires completed by online Americans in Q1 2008. The 30-page analysis is complemented by nearly 50 additional pages of 2006-2008 background trend data for technologies that form the basis of today’s multiplatform reality. A 2008-2013 forecast by platform is also included.
See the recent coverage in TVWeek or Video Business
For more information, contact David Ackerman @ 1.866.358.5986 x 25 or by email at dackerman@srgnet.com
WOMEN AND DIGITAL LIFESTYLES
(Release Date: March 2008) This special report was designed to understand the emerging digital lifestyles of American women and key drivers of adoption in four lifestages: young singles, moms with young kids, moms with tweens/teens and empty nester women. The report is based on trending interviews with 1,508 online U.S. women in November 2007 and October 2006. The report was covered on ABC News , CNET or TelevisionWeek.
PRIME TIME IS ANYTIME
(Release Date: February 2008) Conducted among 1,150 online Americans in Q4 2007 (during the November 2007 sweeps prior to the writer’s strike) on a day-after-recall basis, this report has a special feature on TV including: use of VOD and DVRs, how consumers watch prime time TV shows (live, time-shifted, platforms), use of broadband TV, “Must keep TV Brands” and how people use TV network websites. The report received wide coverage in trade publications ranging from Hollywood Reporter to Multichannel News.
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As of October 2008, you can follow Digital Life America on Twitter 
2008
Digital Player Video Use
Prime Time is Anytime
(read stories in TVWeek, New TeeVee, Multichannel News and Hollywood Reporter)
Must Keep TV Rankings
Reasons for Visiting Network Websites
2007
DVR Analysis
'Must Keep TV' Brands
Who will line up for the iPhone?
Satellite TV Leads in Satisfaction
Key TV-Broadband Metrics
