Launched in 2005, Digital Life America is now quarterly starting with the Q4 2007 research. The study is syndicated and each quarter we provide a high level overview of the findings based on 1,000+ detailed interviews along with a 80+ page reference deck. Occasional special reports are also available.
Every quarter, the study covers the following core areas:
On-Demand & Linear TV
Broadband Entertainment
Mobile Entertainment & Wireless
Social Media
Movies, DVDs, Music, Sports
Our sampling ensures that we capture all key age and lifestage segments. In addition, African-American and English-speaking Hispanic populations are appropriately represented to provide a truly accurate picture of the changing American consumer.
MULTIPLATFORM VIDEO 2008 
(Release Date: June 2008) This study has a one-of-a-kind special feature on multiplatform video-based entertainment that looks at when, where and how much time people spend with the following categories: (1) traditional TV (2) PC video, (3) mobile video (e.g., video iPod or similar), (4) video on mobile phones, (5) game consoles and handhelds and (6) DVDs. Analysis by dayparts (morning, afternoon, evening) and weekdays vs. weekends and by demographics produces unique insights. The analysis is based on diary-style day-after questionnaires completed by online Americans in Q1 2008. The 30-page analysis is complemented by nearly 50 additional pages of 2006-2008 background trend data for technologies that form the basis of today’s multiplatform reality. A 2008-2013 forecast by platform is also included.
See the recent coverage in TVWeek or Video Business
For more information, contact David Ackerman @ 1.866.358.5986 x 25 or by email at dackerman@srgnet.com
WOMEN AND DIGITAL LIFESTYLES - SPECIAL REPORT
(Release Date: March 2008) This special report was designed to understand the emerging digital lifestyles of American women and key drivers of adoption in four lifestages: young singles, moms with young kids, moms with tweens/teens and empty nester women. The report is based on trending interviews with 1,508 online U.S. women in November 2007 and October 2006. The report was covered on ABC News , CNET or TelevisionWeek.
FALL 2007 TV BENCHMARK: LINEAR, ON-DEMAND AND BROADBAND
(Release Date: February 2008) Conducted among 1,150 online Americans in Q4 2007 (during the November 2007 sweeps prior to the writer’s strike) on a day-after-recall basis, this report has a special feature on TV including: use of VOD and DVRs, how consumers watch prime time TV shows (live, time-shifted, platforms), use of broadband TV, “Must keep TV Brands” and how people use TV network websites. The report received wide coverage in trade publications ranging from Hollywood Reporter to Multichannel News.
If you would like Digital Life America updates sent to you as they come out, click on this link.
2008
Digital Player Video Use (07-Q4)
Prime Time is Anytime (February 4 08)
(read stories in TVWeek, New TeeVee, Multichannel News and Hollywood Reporter)
Must Keep TV Rankings (07-Q4) Rankings
Reasons for Visiting Network Websites (07-Q4)
2007
DVR Analysis - US July 07
'Must Keep TV' Brands - US June 07
Who will line up for the iPhone? - US June 07
Satellite TV Leads in Satisfaction - US Mar 07
Key TV-Broadband Metrics - US Feb 07
