|
by Staff
P2PNet.net
Sep 6, 2005
|
|
The average American digital music player
contains 375 songs, says a new study.
“Despite a relatively high average of 375 songs per player, 50%
of digital music players hold fewer than 100 songs – suggesting
a perfect target for limited capacity mobile phone / digital music player
hybrids,” says Canada’s Solutions Research Group.
Not at all incidentally, Apple is about to announce a deal with Motorola
to launch an iPhone.
A quarter of digital music players have 100-499 songs while the remaining
25% have more than 500 songs, says the report.
In other items of interest:
21% of young Americans (12-29) have a digital music player. Among those
30-49, ownership is 12%, and among those 50+, it drops to single digits:
4%.
Apple is the leading brand with a 53% market share of all digital music
players, with Sony and RCA tied for a distant second with 9% share each.
iPod owners are big music fans: they have significantly larger libraries
(504 songs on average) compared to owners of other digital music players
(246 songs).
Motorola's iTunes phone has significant market potential for Cingular
– 14% of Cingular’s customers have a digital music player
but a larger proportion, 17%, say they want to buy one in the next twelve
months.
Mobile phone customers are already consuming music on their phones:
one-in-four Cingular (26%) customers have downloaded a ringtone at some
point in the past (lower than Sprint Nextel customers at 32% but higher
than Verizon at 19%).
Only one-in-five (22%) digital music player owners bought a song online
at some point in the past, suggesting a majority of the music on the
devices come from owners’ CDs and P2P file-sharing sources.
|
|
|
|
|
Back to Media
To the top
|
|
