DVD big business in Canada

by Etan Vlessing
The Hollywood Reporter
Nov 30, 2004

TORONTO -- More than two-thirds of Canadian homes now have a DVD player, representing the biggest driver of home viewing here, Solutions Research Group said Monday. Toronto-based Solutions Research, in its latest home entertainment survey, said DVD hardware penetration rose to 68% of domestic households this year, a 20% increase from 48% in 2003. And 83% of Canadian homes with at least one person 12-29 years old owned a DVD player, up from 62% of homes in 2003. "DVDs will be the leading entertainment retail gift this year," the report predicted. Solutions Research said Canadians are spending more on DVDs than they are on books, music CDs or video games. Wal-Mart is the leading Canadian retailer of DVDs, enjoying a 31% market share, up from a 26% share in 2003, the report said. Other key retailers include Future Shop/Best Buy, HMV, Blockbuster and Zellers.

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