Digital Life America is a series of syndicated studies covering broadband, mobile, wireless, social media. In addition to in-depth exploration of a subject area, they incorporate tracking data since Q4 of 2006.

CURRENT REPORTS

WOMEN & DIGITAL LIFE

(Release Date: May 2009) This comprehensive report was designed to be the one-stop information source for women and digital life: broadband, gaming, online video, social media and wireless. Based on interviews conducted with over 2,000 U.S. women (aged 12 and up) in December 2008, the sample captures all major population segments, e.g., parents with preschool kids, tweens or teens, young women, and empty nesters. Sample design included an oversample of African-American and English-speaking Hispanic women. In addition to a main report of results, there are special reports for African-American and Hispanic women as well as a report on Social Media segmentation among women—coming in at a total of over 500 slides. Where applicable, the results are compared to a similar study undertaken by SRG in 2007 and 2006 among 1,508 women. Contact Ross Walton (rwalton@srgnet.com) for more. You can also follow Women & Digital Life on Twitter.

PRIME TIME IS ANYTIME (Wave II)

(Release Date: January 2009) Conducted among 1,200 online Americans in Q4 2008 during the sweeps, this report has a special feature on TV including: use of VOD and DVRs, how consumers watch prime time TV shows (live, time-shifted, platforms), use of broadband TV, and how people use TV network websites. Results are compared to benchmarks from 2007 and 2006.  Contact Ross Walton (rwalton@srgnet.com) for more.

STATE OF THE DIGITAL CONSUMER 2008

(Release Date: October 2008) This comprehensive study covers mobile and digital product trendlines, video and PC games, social media and web video and TV trends, as well as top top-of-mind digital brands. The analysis is based on detailed interviews conducted with 1,200 online American consumers in Q2 2008 and includes trending from 2006/07.

MULTIPLATFORM VIDEO 2008

(Release Date: June 2008) This study has a special feature on multiplatform video-based entertainment that looks at when, where and how much time people spend with: (1) traditional TV (2) PC video, (3) mobile video (4) game consoles and handhelds and (5) DVDs. It includes analysis by dayparts and weekdays vs. weekends and by demographics. 2008-2013 forecasts are included.

WOMEN AND DIGITAL LIFESTYLES

(Release Date: March 2008) This report was designed to understand the emerging digital lifestyles of American women and key drivers of adoption for young singles, moms with young kids, moms with tweens/teens and empty nester women. It is based on trending interviews with 1,508 online U.S. women in November 2007 and October 2006.

PRIME TIME IS ANYTIME

(Release Date: February 2008) Conducted among 1,150 online Americans in Q4 2007 (prior to the writer’s strike), this report has a special feature on TV including: use of VOD and DVRs, how consumers watch prime time TV shows (live, time-shifted, platforms), use of broadband TV, and how people use TV network websites.

For more information on Digital Life America reports, contact Ross Walton at 1.866.358.5986 x 31 or by email at rwalton@srgnet.com