Illustration: Brian Stauffer (WSJ)

Three-in-four Time Warner and Comcast customers say being able to access their cable channels on the web or mobile is an “excellent” (28%) or “good” (45%) idea suggesting that cable’s authentication project could be a success if it becomes reality in the next year. This finding is based on interviews with 500 TWC and Comcast customers in late June/early July time frame.

Multichannel News has a pretty complete summary of our findings here. One interesting observation they had is that only 3 of the top 10 TV brands consumers want are currently participating in the trial (CBS, HBO, History). Contact lgambee@srgnet.com if you need more info.