Kaan Yigit, President & Research Director
Kaan Yigit is an entrepreneur who brings his passion for understanding consumer attitudes and choices to his work for leading companies in North America. Kaan founded SRG over 20 years ago, which is when he started to track consumer trends with popular syndicated research products such as Digital Life Canada. Along the way were several research firsts, including Diversity in Canada, a national 9-language study of the multicultural populations and SRG’s annual Must Keep TV study in the U.S. market, now in its 12th year.
SRG maintains thriving practices in both consulting and market research and Kaan is frequently quoted in the media on a range of consumer trends.
Prior to founding Solutions Research Group, Kaan started his career as a consultant at Decima Research. Kaan received his MBA from the Schulich School of Business at York University in Toronto and holds the Certified Marketing Research Professional (CMRP) designation. He is a board member with the CAMH Foundation, supporting Canada’s largest mental health and addiction teaching hospital. He lives in Toronto with his family and spends his free time keeping up with his two children and enjoys running, cooking, golf and skiing.
Donna Hall, Senior Director & Qualitative Lead
An experienced marketing professional with a decade of experience prior to joining SRG, Donna held various senior marketing positions including Marketing Director for U.S. web brand WeddingChannel.com, Rogers-owned Flare Magazine, as well as previous experience in database and direct marketing with Bank of Montreal.
Donna bridges the gap between marketing requirements and consumer insight and research. In addition to consulting assignments, she manages custom research programs as well as being the lead for SRG’s Qualitative Practice, having worked with some of Canada’s largest companies. Donna is bilingual in English and French and has an MBA from the University of Toronto.
She lives in Toronto with her husband and two children. When not working she likes to golf, ski and help out with her kids’ school-related activities.