Syndicated Reports

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Our syndicated publications are available for purchase on an  ‘off-the-shelf’ basis – contact robin@srgnet.com for information on these and other available reports.

MUST KEEP TV 2021 (U.S.)

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Based on interviews with 1,400 US consumers in May 2021, this year’s edition of the study provides brand strength rankings for 83 of America’s top network, cable and streaming brands.The study finds out which brands are “must keep” for America’s 120 million TV households and how those rankings have trended for the past 14 years. Subscribers to the study include most of the major ownership groups. Report highlights appeared in Hollywood Reporter, Media Life and Multichannel News. Read the  highlights here. For more information, contact robin@srgnet.com

NEWCOMERS TO CANADA 2021

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Following on the success of 2019 and 2017 research, Newcomers to Canada 2021 updates important aspects of the newcomer experience. The research is based on detailed interviews with total of 850 newcomers who arrived on or after 2015 plus a control group of 600 ‘general population’ interviews. The research provides a wide-ranging overview of consumer habits and preferences on banking, credit, grocery shopping, loyalty cards, wireless, sports, as well as detailed media use. Contact robin@srgnet.com for more information.

2020 & OLDER REPORTS

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MUST KEEP TV 2020 (U.S)

mustkeeptv_2020_smallBased on interviews with 1,400 US consumers in the second half of May 2020, this year’s edition of the study provides brand strength rankings for 79 of America’s top network, cable and streaming brands.The study finds out which brands are “must keep” for America’s 120 million TV households and how those rankings have trended for the past 13 years. Subscribers to the study include most of the major ownership groups. Report highlights appeared in Hollywood Reporter, Media Life and Multichannel News. Read the  highlights here. For more information, contact robin@srgnet.com

NEWCOMERS TO CANADA 2019

newcomers2019_smlThe growth of the Canadian market is increasingly driven by the arrival of new immigrant families building households, buying products and establishing new brand relationships. The Newcomers to Canada 2019 syndicated report delivers a proven analysis of those who have arrived in Canada within the last 5 years. The research is based on detailed interviews with total of 600 newcomers who arrived in the 2013-2018 time frame. It provides a wide-ranging overview of consumer habits and preferences on banking, credit, grocery shopping, loyalty cards, wireless, sports, as well as detailed media use.

NEWCOMERS TO CANADA 2017

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DIGITAL LIFE CANADA

Every quarter we conduct detailed interviews with 1,000 Canadian consumers and report on the key metrics and trends related to mobile and home entertainment, including TV, video and gaming, online video and social media. On an annual basis we also produce an analysis of key market metrics comparing Canada and the U.S. for client reference. Available on a subscription basis, the study tracks back to 2006. 

DIVERSITY IN CANADA

SRG has been at the forefront of understanding changing population dynamics. The baseline Diversity study was based on 3,000 interviews conducted in 9 languages including Mandarin, Cantonese and Punjabi in the largest population centres of Toronto, Montreal and Vancouver in 2006. Since then we have done 2 additional waves of research. Information on new and second generation Canadians, as well as visible minorities is provided in these reports. Topics include media use, social attitudes, as well as advertising and data on selected consumer categories.

YOUTH SPORTS REPORT
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Based on 2,371 detailed interviews with families of kids/youth in the 3-17 age group in 2014, this report provides a comprehensive overview of sports participation among Canadian youth. It includes deep dives into organized sports as well as those they participate in casually. It also captures information on: access to sports facilities, image attributes for 44 sports and physical activities, top-of-mind youth sports sponsors; and how to reach families with marketing messages. The study includes an oversample of new Canadian families to accurately capture emerging trends. For more information on how you can purchase the report, contact robin@srgnet.com