Syndicated Reports

syndicated-reports

Our syndicated publications are available for purchase on an  ‘off-the-shelf’ basis – contact robin@srgnet.com for information on these and other available reports.

Must Keep TV (New 2017 Report Now Available!)

mustkeeptv_2017_smallBased on interviews with 1,420 US consumers in April 2017, this year’s edition of the study provides brand strength rankings for 77 of America’s top network, cable and streaming brands.The study finds out which brands are “must keep” for America’s 115 million TV households and how those rankings have trended for the past 10 years. Subscribers to the study include most of the major ownership groups. Report highlights appeared in Hollywood Reporter, Media Life and Multichannel News. Read the 2016 coverage here. For more information, contact rwalton@srgnet.com

Digital Life Canada

Every quarter we conduct detailed interviews with 1,000 Canadian consumers and report on the key metrics and trends related to mobile and home entertainment, including TV, video and gaming, online video and social media. On an annual basis we also produce an analysis of key market metrics comparing Canada and the U.S. for client reference. Available on a subscription basis, the study tracks back to 2006. For more, contact rwalton@srgnet.com

Sports Marketing Reports

Sports Marketing Reports consist of a series of studies providing an objective and comparative perspective on sports events audiences and sponsors’ return on investment for sports events and properties. Available reports and/or benchmarks include:

  • Blue Jays Playoff Run (2016)
  • World Cup of Hockey (2016)
  • Rio Olympics Edition (2016
  • Pan Am Games & Women’s FIFA World Cup Edition (2015)
  • MLB, NHL & NBA Playoff Editions (2015)
  • Sochi Olympics (2014)

Full reports are available for purchase at cost effective price points. For quick access to pricing and table of contents for the reports, please click on info@srgnet.com and type ‘Report’ in the subject line

Diversity in Canada

SRG has been at the forefront of understanding changing population dynamics. The baseline Diversity study was based on 3,000 interviews conducted in 9 languages including Mandarin, Cantonese and Punjabi in the largest population centres of Toronto, Montreal and Vancouver in 2006. Since then we have done 2 additional waves of research. Information on new and second generation Canadians, as well as visible minorities is provided in these reports. Topics include media use, social attitudes, as well as advertising and data on selected consumer categories. For more information, please contact rwalton@srgnet.com

Youth Sports Reportcy_sports_small

Based on 2,371 detailed interviews with families of kids/youth in the 3-17 age group in 2014, this report provides a comprehensive overview of sports participation among Canadian youth. It includes deep dives into organized sports as well as those they participate in casually. It also captures information on: access to sports facilities, image attributes for 44 sports and physical activities, top-of-mind youth sports sponsors; and how to reach families with marketing messages. The study includes an oversample of new Canadian families to accurately capture emerging trends. For more information on how you can purchase the report, contact robin@srgnet.com

Mobile Money & Banking Report

Based on detailed interviews conducted with smartphone users with data plans, this special syndicated report contains primary consumer research on: (1) use of mobile banking apps overall and by type of smartphone and demos, (2) awareness of mobile wallet concept and interest and (3) interest in mobile money transfer concepts.