Quantitative Studies, Surveys
We regularly conduct online and telephone studies of both the consumer and SMB markets. Our panel partners include the largest and best managed panels in North America, allowing us the flexibility to choose the very best sources for your specific project needs.
The profile of our typical projects is richly varied, however many fit within the categories outlined below:
- Market Sizing Studies
- New Customer Acquisition Studies
- Customer Loyalty & Retention Studies
- New Product Concept Tests
- Brand Image Tracking
- Member Surveys
- Name, Logo Testing
- Advertising and DM Copy Testing
- Multicultural Consumer studies (in-language)
- Usage and Attitude (U&A) Studies
The array of analytical techniques we employ is extensive and tailored to finding the answers needed for each project.
Qualitative Studies, Focus Groups
The practice lead for Qualitative, Donna Hall, holds an MBA and is a RIVA-trained moderator. We specialize in concept testing, brand positioning, and exploring product usage.
We also have extensive experience conducting focus groups that are shot by a professional videographer, then subsequently editing the insight moments for video presentations. These can be shot in-home, at a focus group facility, one-on-one or with different sized groups. We offer this as a premium focus group package with a report format that includes edited presentation-ready highlights.