SRG offers two category-leading syndicated studies to its Canadian clients: Digital Life Canada (formerly Fast Forward Quarterly) and Diversity in Canada. These two studies have a subscriber list of over 50 major Canadian organizations.

Digital Life Canada tracks the increasingly digital lifestyles of Canadian consumers.

After a 10-year run as an annual study, the study became quarterly in 2007, in response to the emerging needs of our clients who wanted to keep up with a rapidly changing consumer landscape. It covers Social Media, Broadband Entertainment, Mobile/Wireless, and On-Demand TV.

Available on a subscription basis, subscribers include leading technology, media, cable and telecom companies, along with major studios.

Diversity in Canada syndicated studies deliver a one-of-a-kind snapshot of Canada’s fastest-growing population groups. Going beyond census information, the studies cover TV, newspaper, radio and Internet use, household demographics, social attitudes, advertising and data on selected consumer categories.

The first edition of Diversity in Canada (released in 2006) was based on 3,000 interviews in 9 languages and featured vital information on new and second generation Canadians and visible minorities.

Diversity in Canada II (released in 2008) took a deep dive approach into the South Asian and Chinese population segments, with over 1,600 interviews in 6 languages.

Contact Ross Walton for a more detailed introduction to our research programs 416.323.1337 ext. 31 or rwalton@srgnet.com