Four million Canadians like their mobility

Media in Canada
Oct 19, 2004

Mobile entertainment and communications are ripe for rapid growth during the next three years, as Canadians adopt new technologies like wireless home networks, wireless laptop PCs and enhanced smartphones, says a Toronto-based research group. This comes from a key finding of Fast Forward, an independent research series by the Solutions Research Group, which found that more than four million Canadians (12 years old and up) make up this new trend-setting "mobile class."

This new class has two groups of nearly equal size - the techno-savvy 12 to 24 year olds who grew up with the Internet, and the urban professionals 25 to 49, who place a high value on mobility because of their work and lifestyles. The study also found significant growth in the size of this emerging group, which has grown 50% between 2003 and 2004 and is expected to double by 2007.

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