SRG is a research consulting firm. Our experience includes media, technology, entertainment, cable, wireless, retail, leisure, youth and food & beverage sectors.
SRG started tracking consumer behaviour and attitudes in these sectors in 1996. We offer three category-leading trend studies to our clients: Fast Forward™, Diversity in Canada in the Canadian market and Digital Life America in the US market.
Our practice consists of consulting and custom research.
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| Our consulting practice relies on
our ongoing research programs and the experience of the company's
analysts as the main source of insight. |
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Our custom research practice focuses
on client-specific studies using Internet, telephone or in-person
interview methods. We also conduct focus groups, one-on-one and
in-home interviews, often using video reports to provide in-depth
consumer understanding. |
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