SRG is a research consulting firm. Our experience includes media, technology, entertainment, cable, wireless, retail, leisure, youth and food & beverage sectors.

SRG started tracking consumer behaviour and attitudes in these sectors in 1996. We offer three category-leading trend studies to our clients: Fast Forward™, Diversity in Canada in the Canadian market and Digital Life America in the US market.

Our practice consists of consulting and custom research.

Our consulting practice relies on our ongoing research programs and the experience of the company's analysts as the main source of insight.    Our custom research practice focuses on client-specific studies using Internet, telephone or in-person interview methods. We also conduct focus groups, one-on-one and in-home interviews, often using video reports to provide in-depth consumer understanding.
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