Prime Time is Anytime… Coming Soon

With rising popularity of DVRs (now in over 28 million U.S. TV households) and online TV destinations like hulu.com, Prime time is indeed anytime. SRG’s new report examining how people watch TV will be out soon. Conducted during the last week of the November 2008 sweeps, ┬áthe report includes trending data from the same time period in 2007.